What is the BMW Genius Program?
The BMW Genius Program is a new way to learn about your BMW luxury vehicle. It is your personal assistant when it comes to giving you information on new features and advanced technology in your BMW. Download the BMW Genius App on your smartphone, and you'll have all the information you need at your fingertips. The BMW Genius Hotline is a team of BMW experts ready to assist you. They're available with a quick phone call or email to answer questions about your vehicle, maintenance, or services.